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High-profit selling : win the sale without compromising on price /

All sales aren't created equal. This book shows readers how to close deals that truly make a profit.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hunter, Mark, 1956-
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, 2012.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • INTRODUCTION; CHAPTER 1: You Are Hurting Your Profit; What Is This Book Worth to You?; To Maximize Profit, Change How You View Your Customers; It's Time to Look in the Mirror; Your Confidence Drives Your Attitude; Can a Company Asking a Higher Price Really Win?; People Don't Buy-They Only Invest; Forget About Your Competition; CHAPTER 2: ''Profit'' Is Not a Dirty Word; Are You Chasing the Shiny Object?; Do You Think ''Profit'' Is a Dirty Word?; How Do We Define Profit?; What Does ''Immediate Profit'' Mean?; What Is Your Customer Worth Down the Road?