True alignment : linking company culture with customer needs for extraordinary results /

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Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Whether you're a manager, a business owner, an executive, or CEO, True Alignment is...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Papke, Edgar
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, [2014]
Series:Listen Alaska.
Subjects:
Marketing.
Customer relations.
Corporate culture.
Marketing
Organizational Culture
Culture d'entreprise.
marketing.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS / Organizational Behavior.
Corporate culture
Customer relations
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction : It's all about alignment
  • The human art of business
  • The business code
  • The customer
  • Brand intention
  • The six brand intentions
  • Extraordinary brand recipes
  • Aligning the company and team
  • Decoding culture
  • Aligning culture
  • Aligning leadership
  • Actions for alignment
  • Appendix : True alignment assessment.

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