APA (7th ed.) Citation

Chan, K., Adjei, M., Avery, J., Auh, S., Eisingerich, A., & Merlo, O. (2014). Why Customer Participation Matters (1st edition.). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Chan, Kimmy, Mavis Adjei, Jill Avery, Seigyoung Auh, Andreas Eisingerich, and Omar Merlo. Why Customer Participation Matters. 1st edition. MIT Sloan Management Review, 2014.

MLA (8th ed.) Citation

Chan, Kimmy, et al. Why Customer Participation Matters. 1st edition. MIT Sloan Management Review, 2014.