Designing for behavioral change : applying psychology and behavioral economics /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wendel, Stephen
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, CA : O'Reilly Media, Inc, USA, [2020]
Edition:Second edition.
Subjects:
Human-computer interaction.
User-centered system design.
Conception participative (Conception de systèmes)
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Part I. How the mind works. Deciding and taking action
  • Creating action
  • Stopping negative actions
  • Ethics of behavioral science
  • Part II. A blueprint for behavior change. A summary of the process
  • Defining the problem
  • Exploring the context
  • Understanding our efforts: a brief story about a fish
  • Crafting the intervention: cue, reaction, evaluation
  • Crafting the intervention: ability, timing, experience
  • Crafting the intervention: advanced topics
  • Implementing within the product
  • Determining impact with A/B tests and experiments
  • Determining impact when you can't run an A/B test
  • Evaluating next steps
  • Part III. Build your team and make it successful. The state of the field
  • What you'll need for your team
  • Conclusion.

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