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ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing /
"Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are work...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
McGraw-Hill,
[2021]
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |