ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing /

"Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are work...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Phillips, Jack J., 1945- (Author), Fu, Frank Q. (Author), Phillips, Patricia Pulliam (Author), Yi, Hong (President of Sinotrac) (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, [2021]
Subjects:
Marketing.
Rate of return.
Electronic books.
Marketing
Taux de rendement.
Livres numériques.
marketing.
e-books.
Rate of return
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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