APA (7th ed.) Citation

Phillips, J. J., Fu, F. Q., Phillips, P. P., & Yi, H. (2021). ROI in marketing: The design thinking approach to measure, prove, and improve the value of marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Phillips, Jack J., Frank Q. Fu, Patricia Pulliam Phillips, and Hong Yi. ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing. New York: McGraw-Hill, 2021.

MLA (8th ed.) Citation

Phillips, Jack J., et al. ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing. McGraw-Hill, 2021.