The brand strategy canvas : a one-page guide for startups /

No matter where you are in the business creation process, this invaluable guide is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Woods, Patrick (Branding consultant) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [California] : Apress, [2020]
Temas:
New business enterprises.
Branding (Marketing)
Leadership.
Internet marketing.
New business enterprises > Management.
Leadership
Nouvelles entreprises.
Stratégie de marque.
Marketing sur Internet.
Nouvelles entreprises > Gestion.
branding.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1: Getting Started with the Brand Strategy Canvas
  • Chapter 2: Overview of the Brand Strategy Canvas
  • Chapter 3: Market Opportunity
  • Chapter 4: Rational and Emotional Benefits
  • Chapter 5: Brand Positioning
  • Chapter 6: Defining Your Brand Values
  • Chapter 7: Creating a Brand Personality
  • Chapter 8: Drafting Key Messages
  • Chapter 9: Completing Your Canvas
  • Appendix A: Brand Strategy Canvas Template.

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