The influential product manager : how to lead and launch successful technology products /

From setting priorities to capturing requirements to navigating trade-offs, this comprehensive book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sandy, Ken (Author)
Format: Electronic eBook
Language:Inglés
Published: Oakland, CA : Berrett-Koehler Publishers, [2020]
Edition:First edition.
Subjects:
Product management.
New products.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Research & Development.
New products
Product management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • First, think like a product manager
  • Lead through influence
  • Understand your customer
  • Collaborate to set priorities
  • Discover and validate customer needs
  • Define the right product
  • Capture user-centric requirements
  • Partner with engineering
  • Navigate challenging trade-offs
  • Launch for impact
  • Measure success
  • Advance your career.

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