Contemporary strategy analysis /

Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous groundi...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Grant, Robert M., 1948- (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, NJ : John Wiley & Sons, [2019]
Edition:Tenth edition.
Subjects:
Strategic planning.
Planification stratégique.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The concept of strategy
  • Goals, values, and performance
  • Industry analysis : the fundamentals
  • Further topics in industry and competitive analysis
  • Analyzing resources and capabilities
  • Organization structure and management systems : the fundamentals of strategy implementation
  • The sources and dimensions of competitive advantage
  • Industry evolution and strategic change
  • Technology-based industries and the management of innovation
  • Vertical integration and the scope of the firm
  • Global strategy and the multinational corporation
  • Diversification strategy
  • Implementing corporate strategy : managing the multibusiness firm
  • External growth strategies : mergers, acquisitions, and alliances
  • Current trends in strategic management.

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