The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime /

The Persuasion Code Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marke...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Morin, Christophe (Author), Renvoisé, Patrick (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Subjects:
Neuromarketing.
Persuasion (Psychology)
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Why Is Neuromarketing a Game Changer?
  • The Neuroscience of Persuasion
  • NeuroMap: A Brain-Based Persuasion Theory
  • Applying Six Stimuli to Persuade the Primal Brain
  • Diagnose the Pain
  • Differentiate Your Claims
  • Demonstrate the Gain
  • Deliver to the Primal Brain.

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