Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire /

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Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Smith, Paul, 1967 July 3-
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, ©2012.
Subjects:
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
Communication.
Narrative medicine.
Corporate culture.
Communication
Personnel Management > methods
Narration
Leadership
Organizational Culture
Communication en gestion.
Art de conter.
Comportement organisationnel.
Médecine narrative.
Culture d'entreprise.
BUSINESS & ECONOMICS > Business Communication > General.
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