The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /

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"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Scott, David Meerman (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Edition:Seventh edition.
Subjects:
Internet marketing.
Internet in public relations.
Marketing sur Internet.
Internet dans les relations publiques.
BUSINESS & ECONOMICS > Marketing > General.
Internet in public relations
Internet marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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