Inbound PR : the PR agency's manual to transforming your business with inbound /

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The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel "marketed to;" we wan...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Stareva, Iliyana (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley, [2018]
Subjects:
Marketing.
Selling.
Customer relations.
Public relations.
Marketing
Public Relations
Vente.
Relations publiques.
marketing.
selling.
public relations.
BUSINESS & ECONOMICS > Sales & Selling.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Public Relations.
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