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How to lead a values-based professional services firm : 3 keys to unlock purpose and profit /

"Brand values -- the core attributes and beliefs of a company -- are the heart and soul of any professional services firm. Professional services firm that consistently deliver on their brand values, such as ad agency R/GA and consultancy Accenture, achieve spectacular growth. But all it takes i...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Scales, Don (Author), Biderman-Gross, Fran (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)