Kane, G., Griffith, T., Elfenbein, H., Orlikowski, W., Shipilov, A., & Huy, Q. (2012). The Key to Social Media Success Within Organizations (1st edition.). MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Kane, Gerald, Terri Griffith, Hillary Elfenbein, Wanda Orlikowski, Andrew Shipilov, y Quy Huy. The Key to Social Media Success Within Organizations. 1st edition. MIT Sloan Management Review, 2012.
Cita MLA (8a ed.)Kane, Gerald, et al. The Key to Social Media Success Within Organizations. 1st edition. MIT Sloan Management Review, 2012.
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