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Winning the customer : turn consumers into fans and get them to spend more /
Build Customer Relationships and Win Big Revenue! "Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen you...
| Autor principal: | |
|---|---|
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
2011.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Imbriano, Lou, |e author. | |
| 245 | 1 | 0 | |a Winning the customer : |b turn consumers into fans and get them to spend more / |c Lou Imbriano. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b McGraw-Hill, |c 2011. | |
| 300 | |a 1 online resource (1 audio file (8 hr., 46 min., 0 sec.)) : |b sound | ||
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| 520 | |a Build Customer Relationships and Win Big Revenue! "Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers' trust and grow your revenues, I suggest you read Winning the Customer and you will win."--Bob Reynolds, President & CEO, Putnam Investments "Lou Imbriano rescues the word"winning' from the clutches of Charlie Sheen ... and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear ... from who should be answering your phone to effectively saying no, it's all there ... lazy, unmotivated people, this is not for you. . . ." -Steve Levy, ESPN SportsCenter anchor "Imbriano definitely made his mark in the NFL and now he's an MVP again with his new book, Winning the Customer . Lou's down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer ." -Michael O'Hara Lynch, Head of Global Sponsorship, Visa "At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers." -Lucien Boyer, President & Global CEO, Havas Sports & Entertainment About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue-perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are ... | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 655 | 4 | |a Audiobooks. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company, |e publisher. | |
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