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The Hybrid Trap : Why Most Efforts to Bridge Old and New Technology Miss the Mark /

Technological transitions are challenging, particularly for companies in mature industries. Incumbents are frequently blindsided by new technologies, thereby missing opportunities to enter emerging markets early. While some established companies become early adopters of new technologies, the authors...

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Bibliographic Details
Main Authors: Suarez, Fernando (Author), Utterback, James (Author), Von Gruben, Paul (Author), Kang, Hye (Author)
Corporate Author: O'Reilly for Higher Education (Firm)
Format: Electronic eBook
Language:Inglés
Published: MIT Sloan Management Review, 2018.
Edition:1st edition.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)

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