Integrating Supply and Demand /

If an organization only makes incremental improvements, it should expect only incremental increases to its profits. More dramatic gains in profitability require a radical overhaul to high-level organizational thinking. Our research suggests that demand and supply integration offers one such pathway...

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Détails bibliographiques
Auteurs principaux: Tate, Wendy (Auteur), Mollenkopf, Diane (Auteur), Stank, Theodore (Auteur), Da Silva, Andrea (Auteur), Davis, Edward (Auteur), Christopher, Martin (Auteur), Fisher, Marshall (Auteur), Jonsson, Patrik (Auteur), Mersereau, Adam (Auteur), Raman, Ananth (Auteur)
Collectivité auteur: O'Reilly for Higher Education (Firm)
Format: Électronique eBook
Langue:Inglés
Publié: MIT Sloan Management Review, 2015.
Édition:1st edition.
Sujets:
Creative ability in business.
Creative thinking.
Technological innovations.
New products.
Créativité dans les affaires.
Innovations.
Creative ability in business
Creative thinking
New products
Technological innovations
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:If an organization only makes incremental improvements, it should expect only incremental increases to its profits. More dramatic gains in profitability require a radical overhaul to high-level organizational thinking. Our research suggests that demand and supply integration offers one such pathway to creating a culture that recognizes that an organization cannot simultaneously be all things to all customers. Instead, demand and supply integration helps companies get ahead by enabling organizations to make tough decisions about how to allocate scarce resources to optimize creation of value - and for which customers.
Description matérielle:1 online resource (3 pages)

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