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The New Rules for Crisis Management /

In today's world, the traditional news media do not always control how crises unfold. Executives may face stakeholder communities that control their own sources of information and their own media and have their own ideas about how companies should resolve crises. These stakeholder groups wield...

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Detalles Bibliográficos
Autores principales: Hunter, Mark (Autor), Van Wassenhove, Luk (Autor), Besiou, Maria (Autor), Haanaes, Knut (Autor)
Autor Corporativo: O'Reilly for Higher Education (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2016.
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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