Cita APA (7a ed.)

Korsten, P., Malthouse, E., Calder, B., & Kotler, P. (2012). The Gap Between the Vision for Marketing and Reality (1st edition.). MIT Sloan Management Review.

Cita Chicago Style (17a ed.)

Korsten, Peter, Edward Malthouse, Bobby Calder, y Philip Kotler. The Gap Between the Vision for Marketing and Reality. 1st edition. MIT Sloan Management Review, 2012.

Cita MLA (8a ed.)

Korsten, Peter, et al. The Gap Between the Vision for Marketing and Reality. 1st edition. MIT Sloan Management Review, 2012.