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Entrepreneurship, Second Edition /
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
John Wiley and Sons,
2010.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
| Summary: | Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information. |
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| Physical Description: | 1 online resource (631 pages) |