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This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to th...

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Détails bibliographiques
Auteur principal: Drake, Matthew J.
Format: Électronique eBook
Langue:Indeterminado
Publié: [Place of publication not identified] Pearson FT Press, 2014.
Sujets:
Industrial management.
Gestion d'entreprise.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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