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This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to th...
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| Format: | Electronic eBook |
| Language: | Indeterminado |
| Published: |
[Place of publication not identified]
Pearson FT Press,
2014.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
| Summary: | This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College. |
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| Item Description: | Title from content provider. |
| Physical Description: | 1 online resource |
| ISBN: | 9780133823622 0133823628 |