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Nondisruptive Creation : Rethinking Innovation and Growth /
Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without de...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
MIT Sloan Management Review,
2019.
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| Edition: | 1st edition. |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
| Summary: | Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize. |
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| Physical Description: | 1 online resource (11 pages) |