Data science for marketing analytics /

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Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features Study new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with the help of mu...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Blanchard, Tommy (Auteur), Bhatnagar, Pranshu (Auteur), Behera, Debasish (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Birmingham, UK : Packt Publishing, 2019.
Sujets:
Marketing > Data processing.
Marketing research.
Python (Computer program language)
Information visualization.
Marketing > Informatique.
Marketing > Recherche.
Python (Langage de programmation)
Visualisation de l'information.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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