Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R /

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Section 2: Descriptive Versus Explanatory Analysis; Chapter 2: Key Performance Indicators and Visualizations; KPIs to measure performances of different marketing efforts; Sales revenue; Cost per acquisition (CPA); Digital marketing KPIs; Computing and visualizing KPIs using Python; Aggregate convers...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hwang, Yoon Hyup (Author)
Format: Electronic eBook
Language:Inglés
Published: Birmingham, UK : Packt Publishing, 2019.
Subjects:
Marketing > Data processing.
Machine learning.
Marketing research.
Python (Computer program language)
R (Computer program language)
Marketing > Informatique.
Apprentissage automatique.
Marketing > Recherche.
Python (Langage de programmation)
R (Langage de programmation)
Online Access:Texto completo (Requiere registro previo con correo institucional)

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