Michelman, P. (2018). Key words for digital transformation: Adobe, the Silicon Valley stalwart, has transformed itself, and expanded its sources of revenue and market share, by embracing technologies that could have put it out of business. MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Michelman, Paul. Key Words for Digital Transformation: Adobe, the Silicon Valley Stalwart, Has Transformed Itself, and Expanded Its Sources of Revenue and Market Share, by Embracing Technologies That Could Have Put It Out of Business. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2018.
Cita MLA (8a ed.)Michelman, Paul. Key Words for Digital Transformation: Adobe, the Silicon Valley Stalwart, Has Transformed Itself, and Expanded Its Sources of Revenue and Market Share, by Embracing Technologies That Could Have Put It Out of Business. MIT Sloan Management Review, 2018.