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Bill It, Kill It, or Keep It Free? /
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categ...
| Autores principales: | , , , , , , , , , , , , , , , , , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2018.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Ulaga, Wolfgang, |e author. | |
| 245 | 1 | 0 | |a Bill It, Kill It, or Keep It Free? / |c Ulaga, Wolfgang. |
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| 264 | 1 | |b MIT Sloan Management Review, |c 2018. | |
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| 520 | |a Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues. | ||
| 542 | |f Copyright © 2018 MIT Sloan Management Review |g 2018 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Creative ability in business. | |
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| 650 | 7 | |a Creative thinking. |2 fast |0 (OCoLC)fst00882470 | |
| 650 | 7 | |a New products. |2 fast |0 (OCoLC)fst01036889 | |
| 650 | 7 | |a Technological innovations. |2 fast |0 (OCoLC)fst01145002 | |
| 700 | 1 | |a Michel, Stefan, |e author. | |
| 700 | 1 | |a Hinterhuber, Andreas, |e author. | |
| 700 | 1 | |a Liozu, Stephan, |e author. | |
| 700 | 1 | |a Kohli, Ajay, |e author. | |
| 700 | 1 | |a Sawhney, Mohanbir, |e author. | |
| 700 | 1 | |a Steenkamp, Jan-Benedict, |e author. | |
| 700 | 1 | |a Homburg, Christian, |e author. | |
| 700 | 1 | |a Copaṛā, Sunīla, |e author. | |
| 700 | 1 | |a Wouters, Marc, |e author. | |
| 700 | 1 | |a Ritson, Mark, |e author. | |
| 700 | 1 | |a Mohr, Jakki, |e author. | |
| 700 | 1 | |a Gebauer, Heiko, |e author. | |
| 700 | 1 | |a Nambisan, Satish, |e author. | |
| 700 | 1 | |a Anderson, James, |e author. | |
| 700 | 1 | |a Ng, Irene, |e author. | |
| 700 | 1 | |a O'Beirne, Rebecca, |e author. | |
| 700 | 1 | |a Monroe, Kent B., |e author. | |
| 700 | 1 | |a Bharadwaj, Sundar, |e author. | |
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