Ulaga, W., Michel, S., Hinterhuber, A., Liozu, S., Kohli, A., Sawhney, M., . . . Bharadwaj, S. (2018). Bill It, Kill It, or Keep It Free? (1st edition.). MIT Sloan Management Review.
Chicago Style (17th ed.) CitationUlaga, Wolfgang, et al. Bill It, Kill It, or Keep It Free? 1st edition. MIT Sloan Management Review, 2018.
MLA (8th ed.) CitationUlaga, Wolfgang, et al. Bill It, Kill It, or Keep It Free? 1st edition. MIT Sloan Management Review, 2018.
Warning: These citations may not always be 100% accurate.