Ethical branding and marketing : cases and lessons /

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, busine...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Gringarten, Hagai (Editor), Fernández-Calienes, Rául (Editor)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : Routledge, Taylor and Francis Group, 2019.
Series:Routledge advances in management and business studies.
Subjects:
Marketing > Moral and ethical aspects.
Branding (Marketing) > Moral and ethical aspects.
Marketing > Aspect moral.
Stratégie de marque > Aspect moral.
BUSINESS & ECONOMICS > Business Ethics.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Management.
Ethik
Marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Items no disponibles

Holdings details from

Similar Items