Millennials with kids : marketing to this powerful and surprisingly different generation of parents /

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they m...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fromm, Jeff
Other Authors: Vidler, Marissa
Format: Electronic eBook
Language:Inglés
Published: New York, NY : AMACOM, American Management Association, [2015]
Subjects:
Young adult consumers > Attitudes.
Target marketing.
Parents.
Generation Y.
Jeunes adultes consommateurs > Attitudes.
Cibles (Marketing)
Génération Internet.
broader terms.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Cibles (marketing)
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Foreword
  • Acknowledgments
  • Introduction
  • Who are they now?
  • Welcome to the ization nation
  • Fifty shades of your brand
  • The power of energy
  • The middle of the road could be the end
  • Afterword
  • Notes
  • Glossary
  • Index.

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