Global and multicultural public relations /

"-Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions of the world. -Emergent technologies are dramatically speeding up the development and increasing the reach of...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Molleda, Juan-Carlos (Author), Kochhar, Sarab, 1982- (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, NJ : Wiley Blackwell, 2019.
Subjects:
Public relations.
Globalization > Economic aspects.
Strategic planning.
Relations publiques.
Mondialisation.
Planification stratégique.
public relations.
BUSINESS & ECONOMICS / Advertising & Promotion.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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