Digital marketer /

This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take th...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Brown, Eileen (Author), Aoki, Elizabeth (Author)
Format: Electronic eBook
Language:Inglés
Published: Swindon, UK : BCS Learning & Development Ltd., [2018]
Series:BCS guides to IT roles.
Subjects:
Internet marketing.
Marketing > Technological innovations.
Marketing sur Internet.
Marketing > Innovations.
Internet marketing
Marketing > Technological innovations
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Cover; CONTENTS; LIST OF FIGURES AND TABLES; AUTHORS; PREFACE; 1 OVERVIEW OF THE DIGITAL MARKETING FIELD; TRADITIONAL VS. DIGITAL MARKETING; OUTBOUND AND INBOUND MARKETING; MEASURING AND ANALYSING; REACH AND ENGAGEMENT; GOOD PRACTICES; SUMMARY; 2 THE ROLE OF THE DIGITAL MARKETER; A GREAT CAREER CHOICE; DIGITAL MARKETER SKILLS; DIGITAL MARKETER RESPONSIBILITIES; FUTURE-PROOFING YOUR CAREER; SUMMARY; 3 TOOLS, METHODS AND TECHNIQUES; INDUSTRY STANDARDS AND PROFESSIONAL BODIES; DIGITAL MARKETING-RELATED REGULATIONS; USEFUL TOOLS; FRAMEWORKS AND METHODOLOGIES; SUCCESSES AND FAILURES; SUMMARY
  • 4 NEXT STEPS FOR THE DIGITAL MARKETERDIGITAL MARKETING ROLES; CAREER PROGRESSION; CHOOSING YOUR PATH; CONTINUOUS PROFESSIONAL DEVELOPMENT; SUMMARY; 5 A DAY IN THE LIFE OF A DIGITAL MARKETER; CASE STUDY: CARL AT 'COMPANY X'; GLOSSARY; NOTES; INDEX; Back Cover

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