Loading…
AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here,...
| Call Number: | Libro Electrónico |
|---|---|
| Main Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons,
2018.
|
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Major challenges facing marketers today
- Introductory concepts for artificial intelligence and machine learning for marketing
- Predicting using big data
- Segmenting customers and markets
- Identifying what matters most
- Core algorithms of artificial intelligence and machine learning relevant for marketing
- Marketing and innovation data sources and cleanup of data
- Applications for product innovation
- Applications for pricing dynamics
- Applications for promotions and offers
- Applications for customer segmentation
- Applications for brand development, tracking, and naming
- Applications for creative storytelling and advertising
- The future of AI-enabled marketing, and planning for it
- Next-generation creative and research agency models.