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How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Ross, Jan-Michael (Autor), Fisch, Jan Hendrik (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	[Cambridge, Massachusetts] : MIT Sloan Management Review, [2018]
Temas:	New products > Marketing. Marketing > Management. Time to market (New products) Business logistics. Marketing > Gestion. Produits nouveaux > Délai de mise en marché. Logistique (Organisation) Business logistics Marketing > Management New products > Marketing
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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