Data driven : harnessing data and AI to reinvent customer engagement /

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commer...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Chavez, Tom (Author), O'Hara, Chris (Author), Vaidya, Vivek (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, [2019]
Subjects:
Marketing.
Selling > Computer network resources.
Customer relations.
Strategic planning.
Marketing
Planification stratégique.
marketing.
Customer relations
Selling > Computer network resources
Strategic planning
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items