Social media data mining and analytics /

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Harness the power of social media to predict customer behavior and improve sales. Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in big data initiatives that will help them predict consumer behavior to produce better sales results. Social...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Szabó, Gábor (Author), Polatkan, Gungor (Author), Boykin, Oscar (Author), Chalkiopoulos, Antonios (Author)
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, IN : John Wiley & Sons, [2019]
Subjects:
Data mining > Social aspects.
Consumer profiling > Data processing.
Consumer behavior > Forecasting.
Business planning > Data processing.
Social media > Data processing.
Data mining.
Data Mining
Exploration de données (Informatique) > Aspect social.
Profil des consommateurs > Informatique.
Consommateurs > Comportement > Prévision.
Médias sociaux > Informatique.
Exploration de données (Informatique)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction
  • Ch. 1. Users : the who of social media
  • Ch. 2. Networks : the how of social media
  • Ch. 3. Temporal processes : the when of social media
  • Ch. 4. Content : the what of social media
  • Ch. 5. Processing large datasets
  • Ch. 6. Learn, map, and recommend
  • Ch. 7. Conclusions.

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