Strategic winery tourism and management : building competitive winery tourism and winery management strategy /

"The unique book presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to wi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lee, Kyuho (editor ...)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : Apple Academic Press, ©[2016]
Colección:Advances in hospitality and tourism book series.
Temas:
Wine tourism.
Wineries.
Œnotourisme.
Wine tourism
Wineries
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1. The business of wine / Anisya Thomas Fritz
  • 2. Wine tourism strategy making : a model for planning and implementation / Robert J. Harrington and Michael C. Ottenbacher
  • 3. Strategic winery management and tourism : value-added offerings and strategies beyond product centrism / Dr. Marc Dressler
  • 4. Wine versus weddings : wine tourism in the emerging North Carolina wine industry / Ian M. Taplin and Minh-Trang Thi Nguyen
  • 5. Wine tourism in Bordeaux / Tatiana Bouzdine-Chameeva, Christophe Faugere, and Pierre Mora
  • 6. Emerging issues in wine tourism / Liz Thach
  • 7. Winery tourism in China / Jinlin Zhao
  • 8. Analyzing the effects of short- and long-term customer relationship on the wine customer lifetime value / Michael R. Santos and Vincent Richman
  • 9. Designing for sales : winery design and the visitor experience / Douglas Thornley
  • 10. Using ANNs to determine place evoked affective consumer reactions in wine tourism / Albert Stockl, Wolfram Rinke, and Andreas Eisingerich
  • 11. Effective winery tasting room management / Stephanie Friedman
  • 12. Service quality, brand loyalty, and wine tourism / Melissa A. Van Hyfte
  • 13. Exploring an effective winery revenue management strategy / Kyuho Lee
  • 14. Financial ratio and valuation analyses of Constellation Brands Inc. : a case study / Michael R. Santos and Vincent Richman
  • 15. The rise of wine education in mainland China : a first-hand account and analysis / Edward Ragg.

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