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Promotional marketing /
In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile,...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2018.
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |