What is product management? /

In this lesson, Nate Walkingshaw, Martin Eriksson, and Richard Banfield discuss what product management is and why it's critical to maintaining a competitive advantage.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: LeMay, Matt (Author)
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, CA : O'Reilly Media, [2018]
Edition:First edition.
Subjects:
2000-2099
Product management.
Marketing > Management > 21st century.
Produits commerciaux > Gestion.
Marketing > Gestion > 21e siècle.
Marketing > Management.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:In this lesson, Nate Walkingshaw, Martin Eriksson, and Richard Banfield discuss what product management is and why it's critical to maintaining a competitive advantage.
Physical Description:1 online resource (iii, 3 pages) : illustrations
ISBN:1492040967
9781492040965

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