Digital marketing analytics : making sense of consumer data in a digital world /

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Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Hemann, Chuck (Author), Burbary, Ken (Author)
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : Pearson Education, [2018]
Edition:Second edition.
Subjects:
Internet marketing.
Digital media.
Social media.
Marketing > Management.
Social Media
Marketing sur Internet.
Médias numériques.
Médias sociaux.
Marketing > Gestion.
social media.
Digital media
Internet marketing
Marketing > Management
Social media
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