Hemann, C., & Burbary, K. (2018). Digital marketing analytics: Making sense of consumer data in a digital world (Second edition.). Pearson Education.
Chicago Style (17th ed.) CitationHemann, Chuck, and Ken Burbary. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. Second edition. [Place of publication not identified]: Pearson Education, 2018.
MLA (8th ed.) CitationHemann, Chuck, and Ken Burbary. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. Second edition. Pearson Education, 2018.
Warning: These citations may not always be 100% accurate.