Franchising & licensing : two powerful ways to grow your business in any economy /

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The definitive resource for corporations in myriad industries-now completely revised and updated.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sherman, Andrew J. (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, ©2011.
Edition:Fourth edition.
Subjects:
Franchises (Retail trade) > United States.
License agreements > United States.
Concessions (Commerce de détail) > États-Unis.
Accords sur les licences > États-Unis.
BUSINESS & ECONOMICS > Franchises.
Franchises (Retail trade)
License agreements.
United States.
Electronic book.
Academic Dissertation
Academic theses.
Thèses et écrits académiques.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • pt. 1. The foundation for franchising
  • pt. 2. Building a franchising program
  • pt. 3. Financial strategies.

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