Visual public relations : strategic communication beyond text /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Collister, Simon (Autor), Roberts-Bowman, Sarah, 1965- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2018.
Colección:Routledge new directions in public relations and communication research.
Temas:
Public relations.
Advertising.
Visual communication.
Public Relations
Relations publiques.
Communication visuelle.
public relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Public relations
Visual communication
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman
  • Visual dimensions of public relations
  • Public relations as visual meaning-making / Kirsten Kohrs
  • Comic books, science (fiction) and public relations / Ian Horton
  • Picturing statistical narratives : a century of data visualisation in public relations practice / Jon Cope and Mark Wells
  • Spatial dimensions of public relations
  • Limits or opportunities for strategic communication? the role of space and place in mediating Demo2012 / Simon Collister
  • The communicative function of public spaces / Noureddine Miladi
  • A time and place: the Las Vegas Mob Museum's experiential public relations / Jessalynn Strauss
  • Researching visual and spatial public relations
  • A visual history of BP's use of public relations after Deepwater Horizon / Nick Lovegrove
  • Environmental multi-modal communication: semiotic observations on recent campaigns / Andrea Catellani
  • Experimental communication research : combining multi-modality methodologies with laboratory research
  • Exploring visual experiments / Anna-Sara Fagerhom and Karina Göransson
  • Conclusions and future directions / Simon Collister and Sarah Roberts-Bowman.

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