Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers /

Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Fromm, Jeff (Author), Read, Angie (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, [2018]
Subjects:
Young adult consumers > Attitudes.
Target marketing.
Consumer behavior.
Jeunes adultes consommateurs > Attitudes.
Cibles (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consumer behavior
Target marketing
Young adult consumers > Attitudes
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