Not all claps and cheers : humor in business and society relationships /

"Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, hum...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Maon, François (Editor), Lindgreen, Adam (Editor), Vanhamme, Joëlle (Editor)
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2018.
Edition:1 Edition.
Subjects:
Wit and humor in business.
Industrial sociology.
Humour dans les affaires.
Sociologie industrielle.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Industrial sociology
Wit and humor in business
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Foreword and acknowledgment
  • Humor, business, and society
  • From society to business : humor's use and roles in activist movements
  • From business to society : humor's use and roles in marketing, corporate communications, and public relations
  • Society within business : humor's use and roles in the workplace and organizations
  • Index.

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