Design, culture, and transformation : design thinking at IBM /

"In 2013, IBM, one of the world's largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Desi...

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Bibliographic Details
Call Number:Libro Electrónico
Format: Electronic Video
Language:Inglés
Published: [Place of publication not identified] : O'Reilly Media, 2017.
Subjects:
Creative ability in business.
Success in business.
Reengineering (Management)
Organizational change.
Industrial design.
Design.
Créativité dans les affaires.
Succès dans les affaires.
Réingénierie organisationnelle.
Changement organisationnel.
industrial design.
design (discipline)
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