Do good : embracing brand citizenship to fuel both purpose and profit /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Thompson, Anne Bahr (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : AMACOM, [2018]
Subjects:
Social responsibility of business.
Citizenship.
Corporate image.
Branding (Marketing)
Entreprises > Responsabilité sociale.
Entreprises > Image.
Stratégie de marque.
corporate image.
branding.
Citizenship
Corporate image
Social responsibility of business
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