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Social media analytics strategy : using data to optimize business performance /

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gonçalves, Alex (Author)
Format: Electronic eBook
Language:Inglés
Published: California : Apress, [2017]
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)

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